AN EVOLVING CLIENT RELATIONSHIP
Creating the Yummmm Republic
For Red Robin’s Leadership Summit, Unbridled crafted and executed an unforgettable experience for 1,300 attendees and VIPs at the Hard Rock Punta Cana in the Dominican Republic. In collaboration with Red Robin, we developed an overarching theme around wellness, and extended the benefit of the holistic messaging to employee spouses and significant others by inviting them to attend as well.
As part of the full-service scope for YUMMM Republic, Unbridled managed attendee communications and registration, hotel and room sourcing, and international travel for all attendees and VIPs. The international location required logistics, coordination of custom-designed printed collateral and signage, on-site giveaways, all awards, supplies for an on-site office, and 60 bicycles, transported on 13 shipping pallets.
Full-service production for the Leadership Summit included set design, show flow, IMAG, and sourcing three live bands for performances during General Session and beachfront receptions. Unbridled also provided stage, video, audio, and a master of ceremonies for both General Session and Red Robin’s annual Top Chef-like burger competition designed to highlight and elevate their best servers and grill masters.
A unified story elevates messaging. To take speaker presentations to the next level, the Unbridled content team met with Red Robin executives over a period of four months before arrival in the Punta Cana to help shape the stories they wanted to tell during General Session. In addition to informing session themes and key production and video elements, this intentional approach strengthened the impact of the overall story communicated by executive leadership.
Unbridled facilitated a touching giveback opportunity for the Summit that benefitted both the attendees and the Dominican girls who are part of the Mariposa DR Foundation. Prior to the event, Unbridled Media traveled with Red Robin partners to Cabarete, Dominican Republic, to capture the Mariposa story in a short film to be featured at the upcoming Summit. The team building experience allowed Red Robin employees to display the generous spirits they’re known for by bringing needed items to the girls, helping to build bikes for them, and best of all, having the opportunity to interact with the girls during the Summit.