In this episode, our VP of strategy and host of the Meetings and Events Podcast, Joelle Morgan has a lively discussion with Event Experience Lead at Chipotle, Ashley Erickson. They explore the question why even hold an event at all? With talk of a possible recession on the horizon, what makes events essential to keep in the budget as it relates to ROI? They cover topics such as, what are the objectives and key goals that companies need to hit in order to value an event in their event portfolio? How do companies gain audience feedback? And how to create an attendee experience. We hope you enjoy this episode, and learn from Ashley as much as we did.